A brand that may change everything

Hi all...

I'll keep this short as this is slightly different to the content I would usually post. I wanted to tell you a little something about a brand that has been in my mind for the majority of the week. It may help you a lot in this changing World where the majority of the population are changing their ways, I Imagine to create a happier place through a World dominated by cruelty. In this case animal cruelty and climate change.

This is called Beyond Meat.

Before it seems out of the blue to you, I'll let you know this is basically an idea from a project that I am currently in the process of while studying brand innovative. One thing for sure is that I am actually quite intrigued with the idea of the brand.

So what is Beyond Meat? Beyond meat is a L.A based producer of plant based meat. It's revolutionary, a plant based burger that looks, cooks and satisfies like beef. Something that I'm keen to try myself! I don't see the problem with this product, what's not to like about a healthier choice in your diet. It's vegan friendly, no soy or gluten it's purely made from plant protein (not that I'm an expert in food or ever will be).

Beyond Meat was founded in 2009 by Ethan Brown only to discover the problems with the meat industry. Beyond Meat may be a brand to change everything, especially our diets. The meat industry is a huge driver of climate change and environmental degradation let alone animal treatment issues. Harm to the environment and animal welfare has made the headlines in the past and the slightest of difference hasn't managed to improve this case. Perhaps Beyond Meat is something that can go beyond change. Beyond meat is planting the future of protein. It has previously been known as the company of the year in 2013 (by PETA) and also one of the most innovative companies in 2014.

Already what is there to not love about this brand? This doesn't scream out to you that it's vegan, it is simply an alternative to your eating habits whether you're vegetarian of a big meat eater. This product provides more protein than a beef burger, less saturated fat, double the iron and no cholesterol.

The technology is the most interesting. It's part of the growing movement in food circles to make plant based products that can compete with the meat market in taste, sound, smell, look and price.

In my opinion, I would love to try out this brand. As I'm not a big meat eater and I prefer the veggie alternative I think this is something I would put straight in my basket. Not only because it screams out "Healthy" it's the fact that it is one of many brands that are willing to improve our World and our health.

If this is something that is of interest to you, please look this up!

With Love

A x